I couldn’t find an easy to use, everyday makeup routine. Everything in my old makeup bag was heavy, leaking, cumbersome and messy. As a mom, traveller, fitness buff and working woman, I am always on-the-go, so I wanted something quick and lightweight that fit in my purse and could travel around with me wherever I went.
Every brand offers so many SKUs and colors and choices and it makes it hard to find what’s right for you. As a long time product developer, I wanted to create an alternative, easy-to-use solution for the overwhelming beauty selection. The Essential 8 routine is a universal, curated collection of color products that you need to create a 5-minute face. Our site walks you through each step and helps you select your color to build a customized set.
Our Essential 8 routine is meant to provide lightweight, quick makeup that you can wear every day. Our products are easy to use and are cream gel-based so they glide on easily and feel weightless on skin. Every product has a matching tool to aid in on-the-go application so you can touch up anywhere! I believe women feel good when they look good and we give her the makeup to do that by herself- no crazy techniques or skills required!
The routine includes our Tinted Face Stick, Concealer Stick, Blush Stick, choice of Cheek stick (Bronzer Stick or Highlight Stick), Shadow Crayon, Eye Pencil, Brow Pencil and Lip Crayon. Each of these products are 2-in-1 which means they come with a matching tool such as a sponge or brush for blending or in other cases a complimentary product. Our Lip Crayon is paired with a BB lip balm that acts as a shiny top coat or a moisturizing lip primer and our Brow Pencil is paired with a tinted brow gel that has a two-sided brush so you can line, define, shape and groom brows all with one product. We also developed the first airtight magnetic crayon in the world, which helps to keep caps secure (no more leaking or spilling!) and allows us to use higher performance longer wearing formulas in stick form.
The set is perfect for on-the-go touch ups. It only weights 0.5lbs when fully packed so it’s lightweight for any purse, gym or travel bag! It also comes complete with a mirror in the cap that allows you touch up anywhere. As a working women and a new mom, it’s hard to find time to put myself together in the morning. I love that this routine only takes 5 minutes – products in stick form make it easy to apply & blend with one hand.
When I developed these products, I wanted them to be as universal as possible in terms of texture and shade. It was important to me that our textures worked for all ages and it was also important that the shades were universally flattering across a multitude of skin tones. I didn’t want the line to have heavy glitters or mask the skin too much. I think women are beautiful the way they are. I don’t love what’s happening in the industry right now with all this full coverage, heavy thick makeup. It’s almost like a mask and everyone ends up looking the same. Makeup should enhance your natural beauty not cover it.