Why The Essential 8 Routine Is The Ultimate Timesaver

 

Think about it: Why are we letting our everyday makeup routine stress us out? Why are we spending so much time and effort on products that are difficult and worst of all messy? Oh and also, why can’t we do our makeup whenever and wherever we want? 

The Essential 8 Routine by trèStiQue is all you need for a complete makeup look that you can apply anywhere. Jenn and Jack asked themselves those exact questions and decided it was time to create makeup that actually works for our lifestyles—they wanted to create one routine that everyone could customize to be exactly how they want it. No mess. No hassle. And best of all: no wasted time! 

The result? The Essential 8—the most complete trèStiQue set for a 5-minute face.

The Essential 8 Set is everything you need, nothing you don’t. It’s an expertly curated routine of 8 products with built-in applicators in just-right shades for your complexion—it includes a Tinted Face Stick, Concealer Crayon, Blush or Bronzer Stick, Highlight Stick, Brow Pencil, Shadow Crayon, Eye Pencil, and Matte or Glaze Lip Crayon.

You build your set however you want it and if you need help choosing the right shades, we can help! Just submit a selfie through our homepage and our team of shade match experts will let you know what they recommend.

The routine also comes in an organized, mess-free, specially designed Deluxe Le Pak bag with a built-in mirror. One of our favorite parts about the makeup bag is that it allows all your essentials to stand upright, crayon tips up, meaning you can see everything and easily grab it—no messy rummaging to find anything. All in all it weighs less than half a pound so it’s perfect to take on the go.

Whether you’re a busy mom on the go, have a hectic work day or you’re traveling the world and trying to pack light + still love the makeup you wear—the routine works for everyone! Your makeup routine should be the easiest part of your day, no matter the time and place. That’s what the Essential 8 Set is all about! It’s that simple.

Learn More About What Makes Us “Us”

Makeup Solution for Your Lifestyle

When we think about what we stand for and why we’re a makeup solution for your lifestyle, five things come to mind: Customization, Mess-Free Makeup, A Simple Routine, Lightweight + Travel Friendly, and For Your Lifestyle. 

Want to know what we mean by that? Like our makeup, it’s pretty simple:

Customization is essential.

No one person leads the same day-to-day lifestyle, so we don’t think your makeup should be one size fits all. No matter what set you’re building on trestique.com, whatever your makeup needs are, rest assured it’ll be exactly what you want…not what we think you want. That’s the beauty of building your set on our website—you get to customize and curate the shades, products and number of things you want. 

Messy makeup products are so yesterday. 

That’s why every single trèStiQue essential was built to avoid, you guessed it: mess. Each 2-in-1 full size product comes with makeup on one end and an applicator (or extra makeup!) built-in to the other end—everything you need to use and apply your makeup, no need to go grabbing for extras. The crayons seal with a magnetic cap, meaning they don’t open unless you’re using them. And the products themselves are also shaped like crayons so you can draw them directly onto your skin—no need to use your fingers if you don’t want to. And best of all? The applicators that are built-in to the crayons are removable, so take them off whenever you need to clean them, and twist them back on when you’re ready to use it again—easy! 

Simplicity is key. 

When it comes to our makeup routine, we want something that is simple. Each of our routines are easy to do, quick to finish, and still offers the results you love. Whether you’re looking for a new everyday routine, or the perfect touch-up on the go—want to find out which routine is right for you? Take our quiz! 

Where are you headed next?

Every single trèStiQue product is TSA-friendly and even the Essential 8, our most complete routine, weighs less than half a pound. We know that your makeup needs to go with you wherever you do, whether you’re in the car picking up your kiddos from school or you’re boarding a flight to your next adventure—make sure to pack your trèStiQue in your suitcase and in your purse!

What’s your lifestyle?

At the end of the day, makeup needs to work for whatever lifestyle you lead. Whether you’re balancing parenthood and the million other things you do every day , traveling the world and living out of one suitcase, or jumping from one meeting to the next trying to grow your career—just know that this makeup is going to work for you, not against you.

The Story Behind The Brand – Founding Trestique

 

By: Jennifer Kapahi, co-founder of trèStiQue

I have loved makeup for as long as I can remember. In fact, the first present I remember really getting excited over was a caboodle case that held all the drugstore makeup I would collect any chance I got. This was especially funny to my brothers (I am the oldest of three) because we grew up on an organic farm in a small town and in theory, I never really needed to wear makeup. But my mom appreciated my love right away and one of my fondest memories is when she took me to the Clinique makeup counter. It was my first experience at a real makeup counter and I loved playing around and testing everything out. 

My love for the makeup business only grew as I got older. After college I started working at Bloomingdales in their Executive Training Program and then I went over to Intercos to learn about product development. Intercos is actually where I met my co-founder Jack! After Intercos I took on marketing and product development roles at Revlon—it was so interesting to see not only how a product was thought up and conceived but also how it was marketed to our customer.

Even though I fell more and more in love with makeup as I worked in beauty, I noticed I still struggled with the same problems: I often found myself getting overwhelmed by my makeup bag, by how much makeup was in there, and how messy my routine was. I was super busy and simply needed something that worked, which inspired me to want to create a solution that combined my love for the business with my need to simplify.

trèStiQue makeup bag is lightweight and holds all the Essential 8 Routine and has a built-in mirror.

Needless to say, I was really happy to find out that Jack had the same idea. Jack has an amazing background in product development and loves to create super high performance innovative products. We bumped into each other at a Christmas party right after I had left Revlon (I took the plunge and left my job so I could really focus on building this company) and I remember him telling me he wanted to find a way to keep makeup high performance but “simplify it all.”

So it was from that random Christmas party that tréStiQue was born. We brainstormed for months and agreed that the best way to simplify someone’s makeup was to have it be completely customized to them. But we didn’t want to just stop there. We wanted our products to be so easy to use that literally anyone could use them (from a novice user to professional makeup artist). We kept coming back to the idea of the swiss army knife: we wanted our customer to have everything they could possibly think of at their fingertips but in a compact and travel-friendly package. We wanted to do away with the heavy and cluttered makeup bag.  And on top of all of that we wanted our products to be so easy to use that our customer could do their entire makeup routine in 5 minutes.

So we would meet in coffee shops everyday to brainstorm, draw and come up with a plan. We really thought about who we were making our makeup for. And we decided that it was a woman on a real life mission (career, family, traveler) that was looking for makeup that worked with their lifestyle. And it was there that we settled on our concept:

We were going to create the first ever custom designed line of makeup sticks that combined magnetic sealing caps (to keep products secure), with built-in application tools (no need to buy extra brushes) that twist on and off so you can clean them. We decided that our formulas and shades were going to be high performance, long lasting, have superior glide-on and color payoff, and all with a “clean” philosophy (all products are cruelty-free, synthetic fragrance free, paraben free and many are vegan and Gluten Free). And lastly, we wanted all of the makeup to fit in a small makeup bag (with a built-in mirror) so doing your makeup on-the-go would be super easy. 

 

trèStiQue Deluxe Le Pak Makeup Bag fits in the palm of your hands and holds entire Essential 8 Routine

Once we dreamt up our “baby” (as we like to call it) we needed to figure out how to let our customers to shop for it. We knew we wanted to offer the makeup directly to you through our website, and that we were selling a full makeup routine, so we wanted to make sure our customer got a customized experience that was personalized to her. So we launched a simple “selfie shade match” tool that allows you to get personalized shade/product recommendations directly from a tréStiQue team member. And in addition to allowing returns and exchanges, we launched a Try Before You Buy option so you could try out our full Essential 8 Routine before officially committing to it. 

At the end of the day Jack and I want our makeup routines to be a solution for you. Whether you love makeup, are just getting into it, or are just looking for the basics, we have makeup (and a routine) that will work for you. We want to take the stress out of shopping and wearing makeup and are excited about all of the new things we are dreaming up for you. 

Have you tried our makeup our routine? What do you think? I would love to know!